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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

EISS Super secures NRL sponsorship agreements

The Australian National Rugby League (NRL) has chosen EISS Super as its match ball sponsor as part of a three-term deal.EISS will acquire naming...

Werder Bremen raises Asian market status with 188Bet deal

German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...

AS Roma selects New Balance as Nike kit supplier replacement

AS Roma has named New Balance as the Serie A club’s new kit supplier in a deal that comes into effect at the beginning...

DAZN eyes up bid for UK Premier League broadcasting rights

Sports streaming service DAZN is considering a bid for the next round of the domestic Premier League broadcasting rights in the UK, according to...

IOC Executive Board puts forward new five-year strategic roadmap

The International Olympic Committee’s (IOC) Executive Board has proposed a new strategic roadmap, Agenda 2020+5, which will be put to the upcoming IOC session...

BGC code of conduct targets football social media gambling promotions

The Betting and Gaming Council (BGC) has laid out its new rules aimed at football clubs promoting gambling offers and operator websites through official...

European Athletics Indoor Championships boosts sponsorship portfolio with Müller

The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland.The deal, which was...

Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal

Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator.Svenska Spel will...

WellChild and The Jockey Club sign Cheltenham sponsorship deal

The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...

MLB undergoes historic minor league structure overhaul

Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...