Chelsea FC Women signs first shorts sponsorship agreement
Mid and small-cap investment bank N+1 Singer is due to become the first shorts sponsor of the Chelsea FC Women’s team under the terms...
2021 Super Bowl posts lowest viewership ratings since 2007
The 2021 Super Bowl LV drew in an average viewing audience of 96.4 million on CBS Sports, making the annual National Football League (NFL)...
Southampton becomes latest club to utilise cryptocurrency for fan engagement
Southampton FC has enhanced its partnership with cryptocurrency sportsbook Sportsbet.io to create a new VIP fan engagement experience for its supporters.The Premier League team...
European Leagues expresses ‘strong concerns’ over Champions League reform
The European Leagues has highlighted concerns with proposals to revamp the UEFA Champions League from 2024 onwards in a new format dubbed the ‘Swiss...
Skoda renews commitment to German ice hockey in DEB agreement
Automotive manufacturer Skoda will continue as the sponsor to the German Ice Hockey Federation (DEB) after the two parties extended their agreement, expanding Skoda’s...
PGA of America strikes expansive partnership with Rolex
The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...
Genius Sports launches lawsuit against Sportradar
Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to...
Deutsche Telekom extends basketball rights agreements
Deutsche Telekom has renewed its existing rights agreements with the International Basketball Federation (FIBA), the German Basketball Federation (DBB) and Euroleague Ventures.The German telecommunications...
AC Milan unveils ‘state-of-the-art’ in-house production hub
AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual...
Byju’s extends cricketing presence with ICC sponsorship deal
Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio.The three year agreement will...