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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

RFU suspends relegation after passing ‘strong majority vote’ on proposal

The Rugby Football Union (RFU) council has opted to suspend relegation from the Premiership and second tier Championship this year after passing a ‘strong...

McLaren Racing inks multi-year deal with Cisco Webex

McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.The partnership, which begins this year, will see Cisco...

ESPN considering ‘shareholder value’ of NFL rights package

Walt Disney Co. Chief Executive, Bob Chapek, has reiterated that the firm will take into account ‘shareholder value’ when making a decision on ESPN’s...

Serie A postpones domestic rights bid amid private investment delays

Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...

ECB enlists Cinch as new England cricket principal partner

The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest.The deal, which covers...

Australian Open moves behind closed doors amid snap lockdown

The Australian Open tennis Grand Slam will be staged behind closed doors from Saturday after a five-day lockdown was introduced in Melbourne.Victorian Premier, Daniel...

Nascar extends global reach with IMG partnership

Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.The deal, which will see...

UFC’s Mackenzie Dern clinches agreement with Betmotion

UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.The one year contract sees Dern - who...

Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space

Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...

Memphis Grizzlies signs deal with WynnBET as operator continues expansion

National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET.Under the terms of the latest agreement with...