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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Spanish AFE unites with DGOJ to combat match fixing

The Spanish gambling regulator, DGOJ, has made a commitment to sports integrity by joining with the Spanish Professional Footballers Association (AFE) to tackle the...

Leeds United targets US and Asian markets in Roc Nation deal

Leeds United has become the first Premier League side to link up with Roc Nation, a music and sport entertainment agency founded by Grammy-winning...

LA Clippers selects Honey as new jersey sponsor

The Los Angeles Clippers has expanded its deal with technology firm Honey to become the National Basketball Association (NBA) franchise’s new jersey patch sponsor,...

Bengaluru FC enlists myFanPark to deepen supporter engagement

Indian Super League (ISL) club Bengaluru FC has teamed up with myFanPark, a platform which drives fan engagement by producing new and exclusive content...

FA ‘has had their Weetabix’ with healthy eating partnership

The Football Association (FA) and Weetabix Food Company have united in a joint mission to encourage the UK public to make healthy food and...

Dele Alli to ‘bridge the gap’ between sports and gaming in...

Tottenham Hotspur star Dele Alli has been unveiled as Excel Esports’ first global ambassador.As part of the long-term partnership, the England international will work...

Southampton makes pledge to Safer Gambling Week with Sportsbet.io

Southampton Football Club has made a commitment to the 2020 Safer Gambling Week, uniting with its main club partner Sportsbet.io to promote the nationwide...

NFL Super Bowl to go cash-free with the help of Visa

The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.Commencing from this campaign, Visa...

Formula E to be aired on CBS network

US broadcaster CBS has agreed a three-year partnership with Formula E to show the all-electric racing series across the network’s platforms, in a deal...

UK government assembles £300 million Winter Survival Package for sporting clubs

The Department of Digital, Culture, Media and Sport (DCMS) has confirmed that the UK government will provide a rescue package which will largely consist...