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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Genius Sports to safeguard Argentine divisions from match-fixing

Genius Sports has been named as the Argentine Football Association’s (AFA) exclusive live data and integrity partner.As part of the contract, Genius Sports will...

Eleven Sports acquires Ligue 1 rights in Poland

Eleven Sports Poland will offer coverage of the Ligue 1 Uber Eats for the next four seasons after the broadcaster secured the rights to...

Sheffield United goes barking mad for Support Dogs

Sheffield United has chosen Support Dogs as one of its nominated charities for the 2020/21 campaign.The Sheffield-based organisation trains assistance dogs to help adults...

Varsity Esports Foundation makes integrity pledge with ESIC membership

The Varsity Esports Foundation (VEF) has signed up to the Esports Integrity Commission (ESIC), making a pledge to adhere to the commission’s ethical standards...

32Red reinvests in men’s mental health programme via Team Talk

Online casino company 32Red has continued its commitment to reinventing football sponsorship after the operator confirmed it would reinvest in the men’s mental health...

Coca-Cola signs on as World Table Tennis sponsor

Coca-Cola is set to become the first sponsor for the International Tennis Federation’s (ITTF) World Table Tennis (WTT) tournament.The beverage brand will be the...

Burnley FC in the Community to educate supporters with the help...

Burnley Football Club has united with the Young Gamers and Gamblers Education Trust (YGAM) to safeguard and educate young supporters about the dangers of...

All Blacks join forces with Hyperice

New Zealand’s national men’s rugby team has named performance technology firm Hyperice as its 'Official Recovery Technology Supplier'.The multi-year deal will see the All...

Sure adds to Premier League inventory with Crystal Palace

Unilever brand Sure has expanded its Premier League portfolio, becoming the official training kit sponsor of Crystal Palace.As well as appearing on the men’s...

Rome wins bid for 2024 European Athletics Championships

The 2024 European Athletics Championships will be staged in Rome, after the Italian capital beat Katowice-Silesia in Poland to host the major sporting event.The...