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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

BHA suspends all horseracing until end of April

The British Horseracing Authority (BHA) has announced that all British horseracing will be suspended until the end of April, following on from the cancellation...

UFC becomes the latest coronavirus suspension

The Ultimate Fighting Championship (UFC) has announced that it will suspend its 28 March and 11 April shows, coinciding with a host of other...

Football clubs unite with 128-team FIFA 20 tournament

EFL League 2 club Leyton Orient has united the footballing world amid COVID-19’s worldwide impact by launching a 128-team FIFA 20 tournament featuring a...

Racing Victoria becomes latest to ban spectators in response to COVID-19

Australia’s Racing Victoria (RV) has become the latest sporting regulator to confirm that the sport will take place without spectators in response to the...

eRacing popularity skyrockets amid F1 season suspension

Following the cancellation of various sporting events around the world, Torque Esports has revealed that it has broken viewership figures in the motorsport gaming...

AFF Cup continues down the Suzuki road

The Suzuki Motor Corporation has continued its support of the Asian football landscape by extending its title sponsorship for the ASEAN Football Federation (AFF)...

NBL nets apparel partner in Champion deal

Australia’s premier basketball tournament, the National Basketball League (NBL) has revealed that Champion will become the competition's official on-court player apparel partner.The three-year deal...

Celtic strike Scotland’s ‘biggest kit sponsorship ever’ with adidas

Celtic Football Club has penned a new five-year deal with adidas, starting next season, in which the sportswear brand will become the club’s official...

Hashtag United unveils new sports and education academy programme

YouTube team turned semi-professional club Hashtag United has launched its own academy sports and education programme, with the intention to grow the club’s operations...

Rongtian He: Sponsorship opportunities across Asian market will continue to grow

Garnering commercial sponsorship globally is just as crucial to the sporting landscape now as performances and results, with the majority of the sides benefiting...