Starling Bank boosts Team GB at Tokyo 2020 with partnership
The British Olympic Association (BOA) has announced its newest banking partner with Starling Bank being handed the financial sponsorship baton for the 2020 Tokyo...
NBA’s Matt Brabants: Sports must use “innovations” from esports
NBA’s senior vice-president of global media distributions Matt Brabants has pushed for sporting organisations to learn from the esports industry to help engagement with...
MLS joins forces with Facebook for 25th campaign
Major League Soccer (MLS) has furthered its social media engagement strategy with Facebook, allowing the platform to showcase MLS highlights on Facebook Watch this...
The NFL and Microsoft boosts matchday technology for new season
The National Football League (NFL) and Microsoft has extended its partnership, allowing for NFL gamedays to feature a wide range of new Microsoft technology.The...
Cornelius Lysaght chosen as Fitzdares’ new racing ambassador
Ahead of the Cheltenham Festival next week, private bookmaker Fitzdares has named Cornelius Lysaght as its new horseracing ambassador, who will form an integral...
The esports report – Farming Simulator finds a home and FLASHPOINT...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at CS:GO's...
Watford FC and Sportsbet.io to co-host inaugural Crypto Cup
Building on its sponsorship agreement with Watford FC, Sportsbet.io and the London club have planned to raise awareness of cryptocurrencies by hosting the inaugural...
Sam Fowler: How influencers in sport are changing the game
KSI vs Logan Paul II was arguably one of the most talked about boxing events of 2019, merging the world of YouTube influencers with...
The PGA Tour launches GolfBet platform
PGA Tour and The Action network have announced the launch of GolfBet, the first ever golf-focused betting content platform.GolfBet’s platform will feature weekly articles...
WTA embraces youth initiatives with Lilly Pulitzer partnership
The Women’s Tennis Association (WTA) has announced a partnership with fashion brand Lilly Pulitzer, with the aim to unify the brands’ youth empowerment initiatives...