F1’s Scuderia AlphaTauri cruises with Moose extension
Formula 1’s Scuderia AlphaTauri has penned a new extension with Thailand based cider and hot dog brand Moose, continuing its partnership with the former...
McLaren ‘Buzz’ round the track with latest partnership
Set to begin as of the start of the upcoming 2020 Formula One (F1) season, the McLaren Racing team has announced a brand new...
The esports report: AIMAG adds esports to medal list plus CoD...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at esports...
West Ham rolls with RoadX Tyres partnership
Premier League side West Ham United has revealed RoadX Tyres as its Official Tyre Partner, in a deal brokered by Lagardère Sports and Entertainment.The...
NFL reignites 2K Games partnership after 16 years
The National Football League (NFL) has secured a multi-year partnership with 2K Games that will see multiple video games be created by the developer.2K...
Sky Sports Head of Boxing Adam Smith on combating piracy, DAZN’s...
With its plethora of subscription and box-office events to choose from, boxing continues to be a key sport when it comes to increasing fan...
FIBA secures global partnership with TicketSocket
The International Basketball Federation (FIBA) has announced a five year deal with US based firm TicketSocket, providing its ticketing solutions for all the organisation’s...
CGF and Longines ticks on for three more Commonwealth Games
The Commonwealth Games Federation (CGF) and watch company Longines has furthered its relationship by entering a partnership agreement for the next three Commonwealth Games.The...
Mars stays with WWE’s sponsorship universe amid expansion
Mars and WWE have announced an extension to their long-standing sponsorship agreement, which will see SNICKERS serve as the official presenting partner of WrestleMania...
NWSL’s Reign FC rebranded to OL Reign
National Women’s Soccer League (NWSL) side Reign FC has rebranded to OL Reign following Olympique Lyonnais’ OL Groupe’s takeover of the American team.Along with...