Tata slams the breaks on $4m per year F1 deal
India-based firm Tata Communications has confirmed it has officially ended its long time partnership with motorsport series Formula One (F1) ahead of its 2020...
Nike strengthens esports ties with T1 partnership
Korean esports organisation T1 Entertainment and Sports has announced it has signed an exclusive apparel partnership with US sportswear manufacturing giant Nike.The deal, which...
Alibaba’s cloud based system set to ‘transform’ Olympics
Chinese technology giant Alibaba has announced that it aims to use its technological strength to change the way television broadcasters, fans and organisers experience...
Usain Bolt set for Ganapati slot development
International game developer Ganapati PLC has announced a partnership with Usain Bolt that will see the iGaming company join forces with the Olympic 100m...
AIG confirms All Blacks sponsorship to end in 2021
New Zealand Rugby (NZR) has announced that the US-based American International Group (AIG) will not be renewing its sponsorship deal following the culmination of...
Stanza to boost sports engagement through Sportradar technology
Calendar app developer Stanza is set to boost engagement among subscribers by providing in-calendar global sports content following the unveiling of a partnership with...
CBA looks to boost engagement with younger audiences through Pisen deal
The Chinese Basketball Association (CBA) has announced that it has struck a deal with Pisen Electronics which sees the consumer electronics company become an...
F1’s Williams makes latest addition with RBC agreement
The ROKiT Williams Racing Formula One (F1) team has announced it has reached an agreement with the Royal Bank of Canada (RBC) that will...
Bundesliga announces groundbreaking AWS technology partnership
Germany’s top flight football league, the Bundesliga, has announced a partnership with Amazon Web Services (AWS) that sees it become the world’s first football...
Paddy Power strengthens Irish racing portfolio with Gold Cup sponsorship
Sportsbook operator Paddy Power has been announced as the new sponsor of the Irish Gold Cup at Leopardstown Racecourse thus strengthening its commitment to...