Italian football’s Old Lady nets new partnership with Coca-Cola
Italian champions Juventus confirms new partnership with Coca-Cola.The deal will see the soft drink brand become an official partner of Juventus on Italian territory.Giorgio Ricci,...
Celtic deepens engagement with Eleven Sports
British sports technology company, Eleven Sports has announced a new partnership with Scottish champions, Celtic FC.The partnership will see Eleven Sports Media introduce regional brands...
CA Osasuna board under pressure over shirt sponsorship
The board of La Liga football club CA Osasuna has come under pressure from the club's supporters, over its relationship with shirt sponsor KirolBet.Following a public assembly the Osasuna...
RMG extends Meydan Group partnership
Racecourse Media Group (RMG) has extended its contract with the Meydan Group to provide production and distribution of the next two full horseracing seasons...
The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...
Arsenal FC launches new British Sign Language service
Arsenal FC has become first Premier League club to launch a new service for deaf or hard of hearing fans that use British Sign...
LFC set for Nike sponsorship following High Court win
Liverpool FC has won its High Court legal battle with current multi-million pound kit supplier New Balance (NB).The result brings an end to a...
NHL expands engagement with Spanish-facing website
The NHL is aiming to elevate engagement amongst Spanish fans, with the launch of an official Spanish-facing website that will host original content.The site further elevates the...
Anfield to host first WSL game
A historic year for women's football will continue as Liverpool FC announced that next month's Merseyside derby will see the club play its first ever...
Manchester City goes vegan with new partnership
Manchester City has expanded its portfolio of partners, unveiling a new deal with Nestlé.The brand will become the Official Coffee, Vegan and Vegetarian Partner of...