ONE Championship draws in 85 million views for centenary event
Asian MMA promotion, ONE Championship (ONE), has announced that its historic 100th live event, drew a record-breaking 85 million viewers worldwide across all platforms.The...
NBA TV unveiled as new dedicated OTT platform
The NBA has become the first linear sports league network to launch a direct-to-consumer subscription offering.The new OTT platform will be jointly managed by the...
Dean Akinjobi: Unlocking new markets with women’s football
CEO of Football Media, Dean Akinjobi has emphasised the opportunity that awaits betting brands within the ever expanding and growing market that is women’s...
Celta Vigo unveils Maldives sponsorship agreement
La Liga football club Celta Vigo has announced the signing of a three year sponsorship agreement with the Maldives tourism board that is worth...
DraftKings nets integrity focused partnership with the NBA
The National Basketball Association (NBA) has announced a new multi-year partnership with DraftKings.It means that DraftKings has become an Authorised Sports Betting Operator, with the collaboration placing integrity...
League Cup legacy – Is it time to say goodbye to...
Just how important is English football’s League Cup? It’s a question which can only be answered subjectively, of course. Many football fans - mainly...
Sponsorship deal up in flames as Petrobras dumps McLaren
Formula 1 racing team McLaren has officially confirmed that its sponsorship deal with Petrobras, the Brazilian fuel and oil company, has been terminated with...
Middlesbrough backs 2019 Responsible Gambling Week
English Football League (EFL) Championship club Middlesbrough has thrown its support behind 2019's Responsible Gambling Week.The collaboration will see the club promote the initiative, which is seeking to trigger a national...
Katie Taylor transcends women’s boxing with Manchester main event
Capturing her second world title at an atmospheric Manchester Arena on Saturday night, Irish icon Katie Taylor exemplified the exponential growth of women’s boxing.Taking...
US Fans set for full throttle F1 coverage following ESPN...
Formula 1 (F1) has announced a partnership extension with ESPN that will see the US broadcaster continue its coverage of the sport until 2022...