How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
Hollywoodbets becomes official partner of The Sharks
South African based rugby side, The Sharks has penned a new three-year partnership with Hollywoodbets.The partnership will enable the two companies to further enhance...
Juve rework Jeep sponsorship to net additional €25m per season
Juventus has announced its sponsorship deal with Jeep has been reworked, with the Fiat Chrysler Automobiles (FCA) owned car brand now paying the club...
Twitch set to stream F1’s Mexico GP
Formula One (F1) has announced that this weekend’s Mexico Grand Prix will be broadcast on the Twitch streaming platform.The one-race agreement, which is not...
FIFA confirms China PR as 2021 Club World Cup host
Following a vote by the FIFA Council in Shanghai, it was confirmed that China PR will host the 2021 FIFA Club World Cup.The future...
Commercial Bank extends sponsorship of Qatar Masters
Commercial Bank has strengthened its ties with the Qatar Golf Association, extending its sponsorship of the Commercial Bank Qatar Masters for a 14th consecutive...
Sky Sports Racing elevates portfolio with NYRA agreements
As part of two new partnership agreements with the New York Racing Association (NYRA), Sky Sports Racing has acquired exclusive UK and Ireland broadcast...
Rai strengthens relationship with Italian Football Federation
Italy’s public service broadcaster Rai has strengthened its relationship with the Italian Football Federation (FIGC), extending its partnership with the governing body until the...
European PES Brand Manager Lennart Bobzien on the growth of...
Six weeks on from the UK launch of eFootball PES2020, we caught up with Lennart Bobzien, European PES Brand Manager, who detailed the importance of the...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...