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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Las Vegas Golden Knights strikes partnership with IGT

Las Vegas Golden Knights has announced a new multi-year partnership with American gaming company, IGT.The newly formed partnership was confirmed by Knights President, Kerry Bubolz and...

The Hard Rock Stadium closes in on becoming Formula 1 host

Miami Dolphins NFL stadium has moved a step closer to hosting a Formula 1 race in 2021, following the announcement of a deal in...

FC Bayern Munich unveils Vejo as official sports nutrition partner

Record German Champions, FC Bayern Munich has announced global personalised nutrition company, Vejo, as the club’s Official Sports Nutrition Smart Blending Device in North America,...

Brooklyn Nets looks for acceleration of digital growth

In a bid to drive further online growth across its digital channels, Joseph Tsai, owner of the National Basketball Association’s (NBA) Brooklyn Nets, has revealed to the New York...

MATCH Hospitality AG appointed as official partner of Silverstone

MATCH Hospitality AG has been announced as the official partner for the Silverstone Circuit.The appointment, which will see MATCH Hospitality manage Silverstone Circuit’s official...

US expansion at the heart of Sportradar’s Optima acquisition

Following Sportradar’s acquisition of omnichannel platform provider Optima, the firm’s CEO Carsten Koerl said that the deal can elevate the sports betting capabilities of...

Sky Sport pens new partnership with The New Zealand Open

New Zealand's premier golfing event, The New Zealand Open has announced a new long-term partnership with Sky Sport.Sky Sport has backed the New Zealand Open...

Eurosport unites with Twitter for elevation of Olympic coverage

Discovery and Eurosport has united with Twitter to boost coverage of the Tokyo 2020 games.The broad content publishing and ad sales partnership with the social media...

MLB strikes new partnership with Fox Bet

FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.The multiyear deal means the newly...

STS nets Polish volleyball partnership

Polish betting operator STS has expanded a sponsorship agreement with Polska Liga Siatkówki.As part of the deal, STS has been named the official bookmaker of...