Toro Rosso awaits F1 approval ahead of name change
Formula One (F1) team Toro Rosso is in the process of seeking approval to change its name to AlphaTauri for the upcoming 2020 F1...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
UEFA appoints Match as Euro 2020 hospitality agent
MATCH Hospitality has been appointed as the exclusive sales agent for UEFA EURO 2020 Official Hospitality packages.Match, who is an industry leader in the...
Sky Sports Racing strengthens racing portfolio with Keeneland agreement
Sky Sports Racing has expanded its coverage announcing a new partnership with Keeneland Association for exclusive rights to broadcast Keeneland racing and sales to its...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.The game enables fans...
Stats Perform deepens commitment to European football with BeIN
Stats Perform has strengthened its commitment to both French and Turkish football with the extension of its current partnership with host broadcaster, BeIN.The deal will the broadcasting...
Warriors set to boost fan engagement with ActiveWin partnership
ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.The deal will see ActiveWin, won recently became the...
Efbet invests millions into Bulgaria
Tsvetomir Naydenov, the owner of Bulgarian sportsbook Efbet, has announced that the company is investing BGN25m a year into Bulgarian sports.Naydenov, who is an...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...
California opens the door for college sports endorsements
California Governor, Gavin Newsom has signed legislation that could be game changing for the National Collegiate Athletic Association (NCAA) and the controversial structure within...