Enriching Premier League coverage with YouTube
In early August, the Premier League (PL) announced that it had launched its own official YouTube channel.So far, the channel has published goal compilation...
Juventus unveils new partnership with 10bet
Juventus has announced online sportsbook, 10bet as the club's official ‘Gaming & Betting Partner’.The three year partnership acts as a strong element of 10bet's European strategy,...
French football kisses goodbye to Coupe de la Ligue
In a sure sign of the times, French league football (LFP) has announced that the French League Cup competition is no more.The tournament had...
YouTube’s missed opportunity with KSI vs Logan Paul 2
After their first meeting ended in a draw, back in August 2018, YouTube stars KSI and Logan Paul are set to meet again at...
Everton gets energised with Monster partnership
Everton Football Club has announced a new partnership with global drinks giant Monster Energy.
The deal will see Monster Energy become the ‘Official Energy Drink...
USL looks to follow lead of MLS with sports betting sponsorships
The United Soccer League (USL) is seeking to allow betting sponsorships on team shirts following a modification to its marketing rules.According to Front Office Sports, the change...
Leicester City FC strikes new partnership with Yabo Sports
Leicester City FC has unveiled Asian gaming operator, Yabo Sports as a new official partner of the club.As part of the deal, the brand...
GentingBet signs expert Balague
Guillem Balague has been announced as GentingBet’s newest football Ambassador for the 2019/20 season.Balague, who is a respected football author and journalist, has over...
Manchester United deepens partnership with Maltese Government
Manchester United has confirmed a multi-year partnership with the Government of Malta, which will see the club promote Malta as a tourist destination to its...
The NFL strengthens social presence with Facebook extension
The National Football League (NFL) has strengthened its partnership with Facebook, vowing to deliver more diversified NFL video content to fans worldwide through the...