SiriusXM Canada strengthens sports offering with NHL partnership
SiriusXM Canada has extended its portfolio of sports rights, becoming the official Satellite Radio Partner of the NHL.As part of the deal, the channel...
Bridgestone Americas nets naming rights extension with the Nashville Predators
Bridgestone Americas has extended its naming rights deal with the Nashville Predators for the Bridgestone Arena through to 2030.The agreement extends the deal by five...
OPPO extends sponsorship portfolio into esports
Mobile phone brand OPPO has extended its sponsorship portfolio to esports, becoming an official partner of League of Legends.As the exclusive global smartphone partner...
IIHF skates to 10 year Infront extension
The International Ice Hockey Federation (IIHF) has announced the extension of its partnership with sports marketing company Infront Sports & Media until 2033.The pre-existing...
BARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in...
Manchester City elevates fan engagement with FaZe Clan
Manchester City has strengthened its presence within the esports and entertainment sector, confirming a new partnership with FaZe Clan.This collaboration aims to build new experiences...
ESPN launches to PS Vue Customers
Walt Disney Television and ESPN has entered into a new multi-year deal partnership to provide its full suite of sports, news and entertainment networks from...
ECB unveils New Era as latest partner of The Hundred
The ECB has penned a new partnership with New Era, as it becomes the latest official sponsor of The Hundred.The new three-year partnership, sees...
The NHL collaborates with opendorse for elevated social growth
The National Hockey League (NHL) has announced a new collaboration with athlete marketing platform, opendorse.The partnership aims to help players build their brands and increase fan...
Citi Field swings for cashless experience with The New York Mets
The New York Mets and Aramark, the food and beverage provider for Citi Field and eight other MLB ballparks, unveiled a collaboration with CLEAR, for the implementation of...