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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

RCD Mallorca confirms Betfred as official main sponsor

RCD Mallorca has confirmed bookmaker Betfred as the club's new official main sponsor for the next two seasons. As part of the deal, the Betfred brand will...

Dallas Mavericks set to accept cryptocurrency as payment

National Basketball Association (NBA) franchise, the Dallas Mavericks, has become the second NBA side to accept bitcoin as a form of payment.As a result, fans...

MLB strikes multi-year agreement with FanDuel

Major League Baseball (MLB) has announced a multi-year partnership with DFS and sports betting operator FanDuel Group.The landmark deal, which marks the firm's first with the...

SPFL and Ladbrokes go separate ways after five year sponsorship 

The Scottish Professional Football League (SPFL) is now looking for a replacement title sponsor for next seasons campaign after Ladbrokes opted against renewing its...

Betfred strengthens support for rugby with Women’s Super League

Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time, as the first title partners of the...

Arsenal strengthens partnership with WorldRemit

Arsenal FC has deepened its partnership with online money transfer service, WorldRemit, announcing the second edition of the “Future Stars” programme.The partnership, which was first formed...

Watford FC unites with ADI to elevate matchday experience

English Premier League side, Watford FC has transformed its matchday experience, with the installation of two new 'superwide' LED screens.The 80sq.m screens, positioned at...

NFL rolls the dice on Gateway Casinos deal

The National Football League (NFL) has announced a deal with Gateway Casinos & Entertainment that will see the brand become the league’s Official National...

Interim Premier League Chief Executive claims betting is part of what...

In an interview with BBC Sports reporter Dan Roan, the Premier League’s interim Chief Executive, Richard Masters revealed his belief that the league is...

Unibet uses Newbury Racecourse sponsorship to support mental health initiative

In a move to continue the development of a ‘new model of sport sponsorship’, Kindred Group has made further investments into mental health initiatives after...