City to use ‘football for good’ in latest partnership
Manchester City has announced a deal which sees Melco Resorts & Entertainment become the club’s official Japanese partner.The partnership also includes a deal...
Formula 1 unites with ISG and Sportradar for in-play betting data
Uniting with Interregional Sports Group (ISG) and Sportradar, Formula 1 is seeking to elevate engagement with the launch of its live ‘in race’ odds offering for...
AC Milan extends Banco BPM partnership
AC Milan has extended its partnership with its official bank sponsor, Banco BPM, as the club prepares to kick-off another season in the Serie A.The renewal...
Nottingham Forest unveils UK-WL as official Asian gaming partner
Nottingham Forest has announced UK-WL as its official Asian gaming partner ahead of the 2019-20 season.In what is the first partnership of its kind for...
GVC boosts Bet Regret exposure with 42 sponsorship donations
With the English and Scottish football seasons due to kick off over the next few days, GVC Holdings has confirmed that its current sponsorship...
VfL Wolfsburg partners with Interwetten
Online sports betting brand, Interwetten has been announced as an primary partner of VfL Wolfsburg.The deal means the operator will be the official sports...
NBA unites with Dapper Labs to boost fan engagement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...
ZO Hammers out sponsorship upgrade with West Ham United Women’s team
ZO Skin Health has strengthened its partnership with West Ham United Women’s team, becoming the club’s official back of shirt sponsor for the new...
eToro expands portfolio of Premier League partners
Global multi-asset investment platform eToro has been announced as the ‘Official Online Trading Partner’ of Everton FC.
As part of the deal, the organisation will gain global...
iFollow set for upgrades following positive feedback
Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique content, is set to upgrade...