Norwich City elevates Lotus partnership
The partnership between Premier League newcomers, Norwich City and Lotus has been extended ahead of the new season.The new multi-year partnership with Norfolk performance...
American Airlines unveiled as inaugural sponsor of LA stadium
American Airlines has been announced as the first sponsor of LA stadium, Hollywood Park, the home of the Los Angeles Chargers and the Los...
Barcelona’s Rakitic joins FavBet as brand ambassador
FC Barcelona midfielder Ivan Rakitic, has officially been announced as a brand ambassador for Ukraine-based betting operator, FavBet.The partnership is thought to be covering...
Serie A unveils Genius Sports as betting services data lead
Genius Sports Group has been awarded the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary.
The deal, which comes in time for the commencing...
The Washington Redskins enhances fan engagement with NBC
The Washington Redskins has partnered with NBC Sports Washington to provide the National Football League’s (NFL) first interactive, predictive-gaming live television presentation of the team’s four preseason...
Barcelona unites with Sony to combine music and sport
FC Barcelona has unveiled a new collaboration with Sony Music for the next two seasons.The partnership will seek to utilise the creation of audio and...
32Red hails the impact of Rooney signing
Following Wayne Rooney’s sensational return to English football with Derby County, the club’s Executive Chairman revealed that the Championship side has been offered a...
Racing attendance figures grow by 2% despite difficult start to year
Horseracing has continued to grow in popularity throughout 2019, as recent figures published by the Horserace Betting Levy Board (HBLB) have indicated a two...
Everton ‘tackles period poverty’ with Lil-Lets sponsorship
Everton Ladies has partnered with feminine hygiene brand Lil-Lets ahead of the upcoming 2019/20 FA Women's Super League (WSL) season.As a result, Lil-Lets becomes...
Sporting inactivity irrelevant as McGregor retains social media status
Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...