Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
CheckdMedia strikes partnership extension with Altrincham FC
CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC.
The partnership, which is now heading into its second year, has seen a host...
MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.This new agreement affirms the strong partnership...
Connexi unveils new partnership with The Athlete Media Group
Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group.The partnership is aiming to increase the connection between the global sports...
Konami announces Serie A license
A partnership has been announced between Konami and Serie A TIM which sees the game developer acquire non exclusive rights to the Italian league.Konami,...
Oddschecker: Star power sees increased engagement in Women’s US Open
With the tournament kicking off this week, the 2019 US Open has enjoyed increased engagement amongst sports bettors, according to Oddschecker.The firm revealed that...
AC Milan deepens engagement with new app launch
AC Milan is aiming to elevate engagement with the launch of its new mobile application.The app, which will exclusively launch on the iOS platform, is available...
Real Betis gets new shirt sponsor in easyMarkets
Real Betis has agreed a sponsorship extension with online trading platform, easyMarkets becoming the club’s new shirt sponsor.The three year deal was announced just...
theScore strikes New Jersey sports betting approval
Media and sports betting firm theScore, is looking to extend its footprint into the New Jersey sports betting space after initial approval by the state’s Division of Gaming...
Leicester Tigers to benefit from elevated data with Catapult
UK rugby club Leicester Tigers has united with Catapult to track and improve team performance.Winners of a record 10 English Premiership titles, Leicester will...