The FA unveils BT as new lead sponsor
The FA’s search for a new lead sponsor has ended with English football’s governing body unveiling a five-year deal for BT to become the...
Burnley FC elevates Asian presence with new shirt sponsor
English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor.
The Asian betting...
Bayern Munich extends Procter & Gamble partnership
German Bundesliga champions, FC Bayern Munich has extended its partnership with worldwide consumer goods manufacturer Procter & Gamble.The cooperation for Germany, Austria and Switzerland comprises Procter...
Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...
Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner.Signing a deal up until the end of the...
MLB’s Texas Rangers strikes new deal with Choctaw Casinos & Resorts
The Texas Rangers has strengthened its portfolio of partners, announcing a new deal with Choctaw Casinos & Resorts.The multi-year partnership includes significant branding at the new...
The NFL set to loosen restrictions on alcohol advertising
The NFL is reportedly close to loosening its restrictions on alcohol sponsorships for its teams and players, according to an email which was leaked...
Denilson lands role as Sportsbet.io brand ambassador
Brazilian World Cup winner Denilson has been announced as a brand ambassador of online sportsbook and casino operator, Sportsbet.io.
Having enjoyed an illustrious career, which saw...
The NBA strengthens Indian presence with social streams
The National Basketball Association (NBA) has confirmed that the NBA Finals 2019 will be live streamed to fans in India for the first time...
Engagement set to be elevated as UK sports prepares for super...
Racing is set to reign supreme in terms of betting engagement, as fans prepare for a bumper weekend.
One of the most iconic fixtures...
Red Bull Racing unveils first event at MK7
Red Bull Racing’s glamorous new hospitality space MK7, will host its first bespoke event will be hosted by British motor-racing icon David Coulthard on July 11,...