Aston Villa announces Kappa as principal partner for next season
Ahead of the side's attempt to gain promotion back to English football's top tier, Aston Villa has confirmed Kappa as its principal partner for the...
Uber becomes primary sponsor of the 2019 Men’s Cricket World Cup
The International Cricket Council (ICC) has confirmed Uber as an official sponsor of the Men’s Cricket World Cup 2019.The partnership means that Uber will...
IMG Arena: “The American sports fan is one of the most...
In an interview with SBCAmericas, Brian Clayton, IMG Arena Sales Director North America, discussed why live streaming is vital when it comes to maximising engagement amongst sports...
Fan engagement thrives as NBA Playoffs hit crucial stage
With LeBron James out, there was a level of trepidation that the 2019 NBA Playoffs would struggle to capture the interest of previous tournaments.However,...
Sportitalia deepens commitment to data led content with Sportradar extension
Italian television outlet, Sportitalia has extended its partnership with Sportradar, in a deal that will see the broadcaster benefit from an enhanced content offering...
OPPO switches on new partnership with the French Tennis Federation
OPPO has agreed a new partnership with the French Tennis Federation (FFT), becoming a Premium Partner and the Official Smartphone of the world-renowned Roland-Garros...
FA to investigate Everton centre back’s role in betting promotion
Everton and Colombia centre back, Yerry Mina is the subject of an FA investigation following his part in a video promoting betting brand, Betjuego.Sky...
Vodafone strikes major new deal with Wasps
Premier League Rugby side, Wasps has announced a new deal with Vodafone, for the mobile technology giants to become its main club partner.As...
The UFC deepens commitment to Chinese market with Weibo
The UFC is seeking to strengthen engagement in the Chinese market, unveiling a newly signed strategic partnership with Weibo, China’s leading social media platform.The deal...
Celtic unites with Dafabet to support the Tuloy Foundation
Continuing its strong relationship with the Celtic FC Foundation, Dafabet has announced details of a joint initiative aiding Philippines-based charity, the Tuloy Foundation.The initiative will build...