SkillCorner – Morgan Jacquin – Using AI technology to engage with...
The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...
McLaren deepens partnership with Coca-Cola
McLaren has strengthened its partnership with the Coca-Cola Company that will see the team promote several of the beverage company's brands during the 2019 season.The...
Del Piero’s LA10 FC strikes new deal with Skrill
Digital wallet provider Skrill has announced a high-profile sponsorship deal with the Los Angeles-based LA10 Football Club.The club, which was launched last September and is owned by...
La Liga strengthens partnership with Santander
La Liga has strengthened its partnership with Santander Bank to include the 2020/2021 season, in what will be the fifth season of the strategic agreement between...
The FAI unveils SportPesa as latest commercial partner
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company.The two-year-deal will see SportPesa, licensed in...
BHA partners with Cheltenham to debut jump racing technology
This week's Cheltenham Festival has seen the British Horseracing Authority (BHA), collaborate with Racetech to launch its new official Jump race timing technology.The new technology elevates the...
DAZN elevates advertising capabilities with DAZN Media launch
DAZN Group has stepped up its advertising capabilities, announcing that DAZN Media is to be the new entity responsible for the platform's global media partnerships.The...
Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...
Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination.Sports clubs are...
Sharing synergies and passion: West Ham United Women partners with ZO...
West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...
Betway pots sponsorship deal with Gibraltar Open
Online bookmaker Betway has today announced that it will become the title sponsor for the Gibraltar Open, which will be the operator’s second major...