Uefa Champions League to be live-streamed as part of new Optus...
One of Australia’s largest telecommunications companies, Optus, has partnered with YouTube and Twitter to offer a selection of livestreamed UEFA Champions League and Europa...
1xBet grows portfolio with Confédération Africaine de Football sponsorship
Confédération Africaine de Football (CAF) has struck an official sponsorship deal with 1xBet, which will see the operator activate sponsorship on the tournament’s official...
NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
Everton in the Community gains SportPesa backing
Kenyan betting group SportPesa has agreed a new multi-faceted charity centric partnership alongside Premier League side Everton’s numerous community outreach programmes.Aligning with Everton in...
Arsenal expands portfolio of partners with BetConstruct deal
Former Premier League winner, Arsenal FC has welcomed BetConstruct into its “family” of Official Partners.BetConstruct, a developer of gaming and betting technology with development, sales and service...
PGA TOUR – Stakeholder transparency key in US sports wagering
The sports betting floodgates have been swinging open wildly for a number of months now, after the US Supreme Court removed PASPA, and Delaware...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
ICS: Translating success into global expansion
Andrew Morgan, International Director at Independent Content Services, says that translation and transcreation are key to sports clubs expanding into global marketsSport is...
Opta Fast Player Statistics launch for Sky Bet and bet365
Perform will provide an extra level of entertainment for its customers, "even throughout a 0-0 draw", after launching its new real-time Fast Player Statistics Feed...
NHL elevates fan experience with NextVR partnership
The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality.In association with Disney Streaming Services,...