Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
La Liga gains Luckia as new international gambling sponsor
La Liga has named Luckia as its gaming and entertainment sponsor in a three-year deal that will see the gambling firm promoted across the...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
Orlando eyes up Florida Olympics amid US sporting boom
Orlando, Florida is ramping up its efforts to attract more international sporting events to the area, with the ultimate goal of hosting the Florida...
UEFA to continue to innovate alongside long-standing partner Sony
UEFA has renewed its long-standing partnership with Sony Interactive Entertainment (SIE) for another three years. The technology company will continue to receive brand visibility across...
Man City Esports renews Gen.G alliance for fans
Manchester City’s esports division, Man City Esports, has revealed the extension of its partnership with esports organisation Gen.G.The renewed partnership will feature various co-branded...
English rugby league joins football and racing with betting sponsorship code
English rugby league has become the latest major sport in the country to publicise its code of conduct governing the future of its sponsorship...
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in...
WWE experienced a “historical performance” during Q2, but whilst UFC continued to post positive results, the mixed martial arts organisation prepares for trial in...
West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Endeavor reveals data and tech business sale plans in Q2 results
Endeavor, the parent company of the UFC and WWE, is selling two core components of its betting offering, OpenBet and IMG Arena.The US holding...