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Commercial
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Asia
Time to read: 2 min
BCCI selects Adidas as kit supplier for India’s cricket team
May 23, 2023
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Data
Time to read: 2 min
Genius Sports provides data boost for football in Canada
May 23, 2023
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Fan Engagement
Time to read: 3 min
Premier Greyhound Racing looks to elevate engagement with new media schedule
May 23, 2023
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Fan Engagement
Time to read: 4 min
How OKX's metaverse with MCFC is 'transcending fans into the future'
May 23, 2023
Credit: Shutterstock
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Basketball
Time to read: 2 min
BetVictor deepens support for Canadian basketball
May 22, 2023
Hong Kong to suspend sports betting legalisation push
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Basketball
Time to read: 2 min
WNBA announces Sony Entertainment as latest commercial partner 
May 22, 2023
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Fan Engagement
Time to read: 2 min
Rai bags Olympic Games’ media rights in Italy for at least a decade 
May 22, 2023
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Asia
Time to read: 3 min
Baseball United names Mumbai home of India’s first professional baseball team
May 19, 2023
The esports report image.
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Esports
Time to read: 4 min
The esports report - Microsoft and Activision Blizzard merger to move ahead in Europe
May 18, 2023
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Football
Time to read: 2 min
Racing Club enlists Betsson as new shirt sponsor for 2023-24 season
May 18, 2023
Serie A flag in wind.
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Europe
Time to read: 2 min
Serie A looks to secure €7.2bn from upcoming TV rights bid 
May 18, 2023
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Europe
Time to read: 3 min
Southampton FC names Future of Football winners to ‘revolutionise’ club
May 16, 2023
Person holding a phone with the Fanatics logo in front of the company's website.
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Fan Engagement
Time to read: 2 min
Fanatics strengthens sports betting venture with PointsBet US acquisition 
May 16, 2023
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Asia
Time to read: 2 min
WTT maintains China support for future international events
May 16, 2023
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Fan Engagement
Time to read: 2 min
Manchester City Women's Greenwood drops NFT trainers in OKX metaverse
May 15, 2023
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Asia
Time to read: 2 min
AFA focuses to increase fan engagement across India through Xiaomi deal
May 15, 2023
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Africa
Time to read: 2 min
WTT signs first-ever table tennis crypto sponsorship with Floki 
May 12, 2023
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Europe
Time to read: 2 min
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
May 12, 2023
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Asia
Time to read: 2 min
Manchester City renews NEXEN TIRE sponsorship deal
May 11, 2023
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Cycling
Time to read: 2 min
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
May 11, 2023
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Horse Racing
Time to read: 2 min
Pirelli becomes official tyre sponsor of the Goodwood Festival
May 10, 2023
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Fan Engagement
Time to read: 2 min
Rule 48 to remain as Sky Sports agrees landmark EFL deal 
May 9, 2023
Credit: Shutterstock
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Fan Engagement
Time to read: 3 min
PUMA signs multi-year F1 apparel deal
May 9, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026