UEFA names Crypto.com as Champions League’s first crypto sponsor
UEFA has named Crypto.com its first and exclusive cryptocurrency sponsor for the Champions League. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing...
Belgian Pro League chooses Shikenso for AI-driven analytics
The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.As per the agreement,...
AC Milan scores new crypto partner in Bitpanda
AC Milan has confirmed that Bitpanda will become the club’s new official crypto trading partner ahead of the 2024/25 Serie A season. The partnership will...
Premier League enlists Genius Sports for semi-automated offside
The Premier League has brought sports data and technology company Genius Sports to introduce semi-automated offside decisions for its Virtual Assistant Referee (VAR). As the...
Jockey Club of Turkiye looks to widen global media profile
The Jockey Club of Turkiye (TJK) is eyeing up greater international media reach and visiblity for its fixtures, including tapping into new operator networks.To...
SteelSeries to boost BUEC with premium gaming gear
National Student Esports (NSE) has unveiled a new partnership with SteelSeries, naming it the official peripherals brand for the British University Esports Championship (BUEC).As...
Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...
Kevin Durant acquires minority share in PSG
NBA superstar Kevin Durant has acquired a minority share in Ligue 1 club Paris Saint-Germain via his investment company Boardroom Sports. The figure invested by...
Scottish football kicks off in style with 255k opening game attendance
Scottish football is set for a good year for fan engagement if the season’s opening weekend attendances are anything to go by.The Scottish Professional...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...