NFL and Fanatics launch six stores ahead of Brazil debut
The National Football League (NFL) and Fanatics are opening six retail stores across Brazil to prepare for the first-ever regular season NFL game in...
Chelsea bolsters African presence with MSport betting partnership
Chelsea FC has named African online gaming and betting platform MSport as its new official betting partner in Africa. The partnership intends to enhance both...
UFC announces return to Macau after 10 years
The Ultimate Fighting Championship (UFC) has announced it will return to Macau for the first time in 10 years.Set to take place on 23...
West Ham extend two key sponsorships ahead of new season
Not only has West Ham United been active in the transfer window this summer, the club has also been busy tieing up sponsorship deals...
Women’s Super League’s new owner takes full charge from Football Association
Today marks a milestone moment for the future of English women’s football as the full governance of the sport is transferred to a new...
UEFA names Crypto.com as Champions League’s first crypto sponsor
UEFA has named Crypto.com its first and exclusive cryptocurrency sponsor for the Champions League. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing...
Belgian Pro League chooses Shikenso for AI-driven analytics
The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.As per the agreement,...
AC Milan scores new crypto partner in Bitpanda
AC Milan has confirmed that Bitpanda will become the club’s new official crypto trading partner ahead of the 2024/25 Serie A season. The partnership will...
Premier League enlists Genius Sports for semi-automated offside
The Premier League has brought sports data and technology company Genius Sports to introduce semi-automated offside decisions for its Virtual Assistant Referee (VAR). As the...
Jockey Club of Turkiye looks to widen global media profile
The Jockey Club of Turkiye (TJK) is eyeing up greater international media reach and visiblity for its fixtures, including tapping into new operator networks.To...