Wembley Stadium rebrands hospitality amid record sales
Wembley Stadium has rebranded its premium hospitality services from Club Wembley to Experiences by Wembley Stadium.After a third consecutive season of record membership sales...
Liverpool and Lucozade look to ‘bring the energy’ as global partners
Liverpool Football Club has named Lucozade as its latest global partner with a view to “re-establish its significant presence and deep-rooted history with the...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...
Brits call for paddle tennis to become an Olympic sport
With the 2024 Paris Olympics well underway, people across the UK have been calling for paddle tennis to become the latest sport to be...
EFG to lead operations for historic Esports World Cup
ESL FACEIT Group (EFG), an esports and video game entertainment company, has been named the official operating partner of the Esports World Cup.Under the...
Pitbull becomes first artist to name sports venue
Florida International University (FIU) Athletics has announced a partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.Under the deal, FIU...
BOXXER partners with ‘born-and-bred’ Manchester business
UK boxing promotion BOXXER remains focused on its commercial approach of partnering with local businesses, signing a deal with a North West England-based enterprise.Manchester-headquartered...
Visa shines a light on how Paris Olympics tourists have spent...
The Paris Olympics is proving a huge economic boost to the French economy according to global card issuing and payments giant Visa. Overseas spenders...
Old Trafford naming rights spark interest of Manchester United sponsor
Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...
Premier League fans warned as ticket-related scams increase
Premier League fans need to be careful as ticket-related scams increased by around a third last season, according to Lloyds Bank.Lloyds Bank has urged...