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Football
Time to read: 2 min
Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
June 7, 2023
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Latest News
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Report: NHL sponsorship revenue soars by 21%
June 7, 2023
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Europe
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FUN88 extension highlights 'commercial ambition' of Newcastle United
June 6, 2023
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Asia
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Saudi Arabia begins sports clubs’ privatisation process
June 6, 2023
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Europe
Time to read: 2 min
Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
June 5, 2023
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Advertisement
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Tough advertising climate sees Viaplay CEO stand down 
June 5, 2023
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Latest News
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Adesanya and Volkanovski become first athletes to be sponsored by Prime 
June 5, 2023
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Latest News
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MLB starts efforts to unlock new players’ marketing opportunities
June 2, 2023
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Esports
Time to read: 3 min
ANJ tightens regulation on gambling partnerships in France 
June 1, 2023
Man holding an Arsenal badge.
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Fan Engagement
Time to read: 2 min
Arsenal extends Camden Town Brewery deal into 2023/24 season
June 1, 2023
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Fan Engagement
Time to read: 3 min
iGamingDaily - Analysing the true value of Premier League partnerships 
May 31, 2023
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Fan Engagement
Time to read: 2 min
Heineken extends F1 partnership due to 'phenomenal growth'
May 31, 2023
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Football
Time to read: 3 min
Crystal Palace signs Kaiyun Sports as sports betting partner 
May 31, 2023
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Fan Engagement
Time to read: 1 min
Emerson and Richarlison enter food charity match sponsored by Brazil’s Playing.io
May 30, 2023
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Fan Engagement
Time to read: 2 min
LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
May 30, 2023
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Football
Time to read: 2 min
Newcastle United on verge of Sela deal to replace Fun88
May 25, 2023
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Europe
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Genius Sports secures data and streaming rights for the European League of Football
May 25, 2023
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Basketball
Time to read: 3 min
Report: NBA sponsorship revenue skyrockets to $1.4bn
May 25, 2023
The esports report image.
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Asia
Time to read: 4 min
The esports report - China backs Microsoft and Activision Blizzard deal
May 25, 2023
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Europe
Time to read: 1 min
Nine secures Paris 2024 Paralympics media rights for Australia 
May 24, 2023
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Fan Engagement
Time to read: 2 min
Report: DAZN YouTube helped increase Women's Champions League viewers by 80%
May 24, 2023
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Football
Time to read: 2 min
Manchester City extends Midea partnership for more 'exciting future projects'
May 23, 2023
White Premier League flag waving in the wind
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Football
Time to read: 1 min
Gambling’s future role in English football explored in latest SBC Leaders Magazine issue
May 23, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026