Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Bookies expecting to fork out heavy sums if England claim Euro...

William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...

OG Esports steps up betting engagement via PARI deal

OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...

Coventry City embraces ‘challenger mindset’ with Monzo deal

Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...

World Series of Boxing relaunch planned to capitalise on sport’s global...

Global boxing’s already extensive calendar is set to regain a new set of fixtures next year with the introduction of the World Series of...

New York Yankees latest MLB team to join casino group’s sports...

The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...

T-Mobile gears up for MLB All-Star Week bringing 5G to all...

T-Mobile will provide 5G connectivity to all those in attendance at Global Life Field for the upcoming MLB All-Star Week. The mobile carrier will integrate...

Liverpool owners FSG considering FC Bordeaux buyout

Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...

Betfred Super League hosts Warriors & Wolves game in Vegas

Rugby League will descend on the US next year as the Wigan Warriors and Warrington Wolves will contest a Betfred Super League fixture in...

Napoli extends Coca-Cola partnership to training kits

Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...

Nottingham Forest close to purchasing City Ground stadium from local council

Nottingham Forest’s plans for redevelopment of its City Ground stadium remain a possibility apparent terms have been reached with Nottingham City Council this week.According...