Cruzeiro inks shirt deal with Betfair on return to Serie A
Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair.The betting company’s branding is placed on the chest of the team's shirt,...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.The agreement will...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.New content and fan experiences with current and...
Baseball United grows the game in Pakistan as West Asia Cup...
Baseball United has announced a partnership with the Pakistan Federation Baseball in the aim of developing the game across the region. The first stage in...
‘Start of a new era’ as Alfa Romeo F1 Team partners...
Sauber Motorsport’s Alfa Romeo Formula One Team has inked a sponsorship deal with the online casino Stake.In boosting its presence in racing, the operator...
Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.Starting in February, Codere-Bingo Lanús branding will...
F1 to be shown across 10 Asian territories with beIN Sports
The Formula One World Championship will be shown in 10 countries across Asia after beIN Sports secured the exclusive rights to the competition.The new...
IMG secures two-year Channel 4 football streaming partnership
Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.The deal includes sponsorship of the CONMEBOL Libertadores in the...
RED Canids to digitally engage further gamers with Rivalry
Brazilian esports organisation RED Canids has inked a ‘multifaceted’ agreement with sports betting and media company Rivalry.As the pair collaborate on various physical and...