Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.Starting in February, Codere-Bingo Lanús branding will...
F1 to be shown across 10 Asian territories with beIN Sports
The Formula One World Championship will be shown in 10 countries across Asia after beIN Sports secured the exclusive rights to the competition.The new...
IMG secures two-year Channel 4 football streaming partnership
Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.The deal includes sponsorship of the CONMEBOL Libertadores in the...
RED Canids to digitally engage further gamers with Rivalry
Brazilian esports organisation RED Canids has inked a ‘multifaceted’ agreement with sports betting and media company Rivalry.As the pair collaborate on various physical and...
Dortmund builds on crypto knowledge with enhanced Coinbase deal
Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club. The collaboration, which originally began in...
PGA Tour to further identify suspicious activity in two integrity deals
The PGA Tour has announced two new partnerships that aim to enhance monitoring capabilities as part of an expanded PGA Tour Integrity Program. An agreement...
NBA and WNBA take VR to ‘a new level’ with enhanced...
The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.Aiming to ‘bring the excitement of professional basketball in...
Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals
The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN.The channels will broadcast hundreds of hours of APP...
SLAM to supply sailing apparel to Emirates Team New Zealand
Auckland-based sailing team Emirates Team New Zealand has partnered with high-performance sailing clothing brand, SLAM.The four-time America's Cup winner secures the company as its...