Esport’s Matthew ”Wardell” Yu joins Rivalry’s growing partners
Esports player Matthew ''Wardell” Yu has formed a partnership with esports-focused sports betting and media company, Rivalry.The Valorant professional will collaborate with the operator...
Inter Milan takes LeoVegas.news partnership to training kits
Inter Milan has enhanced its links with LeoVegas.news, which becomes the club’s official training kit front partner.The football-themed entertainment platform will now have its...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
FIFA deepens Betano partnership to include Club World Cup
FIFA has expanded its partnership with Betano, which began towards the end of last year, naming the company a regional sponsor of the Club...
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season.Throughout the three-and-a-half-year...
DAZN makes top leagues more accessible with OneFootball
DAZN has formed a distribution deal with OneFootball that aims to widen the reach of the former’s content in Germany and Austria.Through OneFootball’s network,...
UK&I footballers gain access to free pitches via Powerleague and Ladbrokes...
Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland.Named...
Six Nations offers ‘new route’ of fan engagement in second year...
The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok.Aiming to ‘bring fans closer to...
‘Next step’ for Man City as four players partner with crypto’s...
Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX. As the company strengthens its ties with...
NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.The deal also sees STARRY -...