CoinDCX makes ‘major splash’ with international cricket sponsorship
CoinDCX has secured the title sponsorship of the T20I tour between India and Sri Lanka, marking the first time a cryptocurrency asset exchange has...
Stats Perform powers ECB engagement in partnership renewal
Stats Perform has renewed its long-term relationship with the England and Wales Cricket Board (ECB) as part of a new four-year agreement.Under the terms...
Norwich City signs up JD as new sleeve shirt sponsor
Norwich City has added sports fashion retail company JD to the Premier League club’s commercial portfolio, completing its shirt sponsorship line-up.As a result, the...
NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership has expanded its proprietary content platform with DDSports Inc for NCAA...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
Prague Table Tennis Association links with Setka Cup
The Prague Table Tennis Association has partnered with the Setka Cup in the Czech Republic.As part of the collaboration, the Prague Table Tennis Association...
UFC secures ‘historic’ Crypto.com sponsorship deal
The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner.Beginning on Saturday at...
PwC joins Paris 2024 domestic sponsorship programme
Professional services firm PricewaterhouseCoopers (PwC) has been designated as a domestic sponsor of the Paris 2024 Olympic Games.Along with joining the event in the...
Coinbase places ESL Gaming at the ‘forefront of technology’
Esports tournament organiser and production company ESL Gaming has aligned with cryptocurrency platform Coinbase.Under the terms of the deal, the company will become the...
ECB and Sky Sports promote The Hundred to new audiences
The England and Wales Cricket Board (ECB) and broadcaster Sky Sports have teamed up with the Lego Group ahead of The Hundred tournament launch.The...