CoinDCX nets Ireland cricket team jersey sponsorship
Cryptocurrency exchange CoinDCX has been named as the main team sponsor of the Ireland international cricket team.As part of the partnership, CoinDCX will also...
Wolves Esports enters sim racing with GR Racing
Wolverhampton Wanderers’ esports organisation, Wolves Esports, has linked up with privately-owned racing team GR Racing.As part of the collaboration, the two parties will form...
Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.Under the terms of the expanded agreement, Lenovo’s logo will be...
Betway pledges support to MIBR esports CS:GO campaign
Brazilian esports organisation Made in Brazil (MIBR) has launched its ‘Feitos no Brasil’ scouting and player development programme, which aims to strengthen the organisation’s...
FDJ elevates fan engagement for French Olympic teams
La Française des Jeux (FDJ), the French National Lottery operator, will launch a new scratchcard game based on the country’s Olympic and Paralympic teams...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.Raising its category to main sponsor and its...
Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.Under the terms of...
Stats Perform strikes official data partnership with DIMAYOR
DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will...
Newcastle United adds KAYAK to shirt sponsorship line-up
Newcastle United has selected travel search engine KAYAK as the Premier League club’s new sleeve shirt sponsor for the 2021/22 season.Under the terms of...