CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.In addition...
AFC enlists Yili as official global partner
The Asian Football Confederation (AFC) has signed up dairy products producer Yili as the first official global partner of its national team competitions from...
Olympique de Marseille strengthens African foothold with APO Group
Olympique de Marseille (OM) has named Pan-African communications consultancy, APO Group, as the Ligue 1 club’s first African partner in a new multi-year agreement,...
Norwich City signs up Joma in ‘record-breaking’ technical partnership
Norwich City has announced a ‘record-breaking’ sponsorship deal with Joma, which replaces Errea as the Premier League club’s technical kit partner.Under the terms of...
Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...
Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...
BBL teams with Innovation Esports to deliver gaming programme
The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme.Under the terms of the deal,...
Rocket Mortgage Classic signs up GNOG as tournament sponsor
The PGA Tour’s Rocket Mortgage Classic and Golden Nugget Online Gaming (GNOG) have formed a partnership which will designate GoldenNuggetCasino.com the official national casino...
Adidas and Benfica take kit alliance beyond three-decade mark
German sporting goods manufacturer Adidas has extended its kit agreement with Portuguese giant Benfica for a further six years, taking the pact until the...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...