PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.Under...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
Rugby League World Cup 2021 (RLWC2021) organisers have hired sports media and marketing consultancy The Value Xchange to enhance sponsorship sales ahead of this...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
Stats Perform teams up with FFR and ENSAI for Data Challenge
Stats Perform has launched a Data Challenge in collaboration with the French Rugby Federation (FFR) and ENSAI, providing teams of aspiring data scientists with...
Formula One targets African expansion whilst teams announce new sponsors
Formula One has confirmed that an expansion into the African market is a target for future seasons, the first time the motorsports series has...
West Ham United adds Trustly to sponsorship portfolio
West Ham United FC has formed an agreement with open payments platform Trustly, naming the firm its official global open banking partner.
The Premier League...
Genius expands client base with Lega Volley sign-up
Genius Sports Group has made another addition to its burgeoning list of clients via an agreement with Italy's Lega Volley.The agreement with the Italian...
Rugby World Cup teams up with Mastercard for 2023 tournament
The Rugby World Cup will continue its long-running association with Mastercard, renewing its sponsorship agreement as a worldwide partner through to the 2023 edition...