Delhi Capitals signs primary sponsorship deal with co-owner
Indian Premier League (IPL) Twenty20 cricket team the Delhi Capitals has signed a primary sponsorship agreement with its co-owner JSW Group.Under the terms of...
Kansas City Chiefs lands first naming rights agreement
The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...
UFC brokers partnership with crypto-betting site Stake.com
International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com.The agreement is focused...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Bally’s expands sports sponsorship presence with NBA agreement
The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation.Bally’s will gain access to...
Weetabix builds on UK and Ireland national football team sponsorship
Weetabix has strengthened its support of football in the UK to cover the remaining home nations and the Republic of Ireland, ahead of this...
Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.The multi-year...
LVBet nets partnership with Douglas Costa
Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet.The 30-year old...
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...
Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...