Barcelona Sporting Club chooses Betcris as official sponsor
Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market.The team, which competes...
AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...
Hibernian FC monetises content offering via Recast
Hibernian FC has become the first Scottish team to join new direct-to-consumer sports video platform Recast.Supporters of the Scottish Premiership club will have access...
MTK Global moves into football with launch of new agency
MTK Global has made the move into the world of football, launching a new agency called MTK Football.The group, which is a driving force...
Hyperice further enhances sports status with LA Lakers deal
Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..As a...
South Africa’s T20 Challenge enlists Betway as title sponsor
South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway.Under the terms of the agreement,...
UK football clubs unite for Plasma FC COVID-19 campaign
Eight Premier League and English Football League (EFL) clubs have pledged their support to Plasma FC as part of the NHS’s Blood and Transplant...
Legia Warsaw enhances fan engagement via Socios.com sign-up
Polish top flight club Legia Warsaw has teamed with fintech Chiliz to launch a $LEG fan token on blockchain-based platform Socios.com.The 15-time Ekstraklasa champions...
K League launches OTT platform in conjunction with Sportradar
The Korea Professional Football League (K League) has launched a new over-the-top (OTT) platform, K League TV, in collaboration with Sportradar ahead of the...
CSCF announces continuation of EU-funded IntegriSport project
Sports integrity non-profit organisation the CSCF Foundation has launched its ‘IntegriSport Next ERASMUS+’, an EU-level project representing a joint commitment between six member-state countries...