NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.Under the terms of...
Dettol nets Football Association sponsorship deal
The English Football Association (FA) has signed a contract with Dettol, making the disinfectant manufacturer the ‘Official Hygiene Partner’ of the governing body.In its...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
Barcelona Sporting Club chooses Betcris as official sponsor
Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market.The team, which competes...
AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...
Hibernian FC monetises content offering via Recast
Hibernian FC has become the first Scottish team to join new direct-to-consumer sports video platform Recast.Supporters of the Scottish Premiership club will have access...
MTK Global moves into football with launch of new agency
MTK Global has made the move into the world of football, launching a new agency called MTK Football.The group, which is a driving force...
Hyperice further enhances sports status with LA Lakers deal
Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..As a...
South Africa’s T20 Challenge enlists Betway as title sponsor
South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway.Under the terms of the agreement,...
UK football clubs unite for Plasma FC COVID-19 campaign
Eight Premier League and English Football League (EFL) clubs have pledged their support to Plasma FC as part of the NHS’s Blood and Transplant...