PPV to stay says Premier League
The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday.Four more...
AC Milan tunes in to Apple Music
AC Milan has joined music and video streaming platform Apple Music to deepen engagement and bring Rossoneri fans two exclusive playlists.Supporters of the Serie...
KamaGames and Tony Ferguson unite to launch Knockout Tournaments
KamaGames has announced the launch of a new Knockout Tournament to its Pokerist app, with UFC star Tony Ferguson as the face of the...
Liverpool reveals new Training Centre naming rights sponsor
Liverpool’s new training facility will be named the AXA Training Centre once completed, after the club agreed an extension on their current deal with...
BHA and Sky Sports Racing unveil ‘Step on Track’ education programme
The British Horseracing Association (BHA) have launched its new ‘Step on Track’ education and careers programme, in conjunction with Sky Sports Racing.Targeting 16-to-19 years...
Championship club joins forces with gambling charity
Gambling harm reduction charity, Big Step, has signed a deal with Swansea City FC in what has been described as a “trailblazing new partnership”...
Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...
Unibet signs on to become Philadelphia Eagles’ sportsbook partner
Unibet has expanded its sponsorship with the Philadelphia Eagles to become the official sportsbook partner of the National Football League (NFL) team.In November 2019,...
UFC expands deal with Snapchat to deliver new short-form content
The Ultimate Fighting Championship (UFC) and Snapchat has extended its partnership, bringing viewers new and exclusive features and content via the multimedia application.Content from...
EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
The English Football League (EFL) has justified its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny.Following...