LeBron James’ company to tackle voter suppression in new Audible documentary
Lakers star LeBron James and Maverick Carter’s company, The SpringHill, have agreed a development deal with Amazon’s audio-streaming platform Audible.The ‘More Than A Vote:...
HBLB donates significant sum to British horseracing
The Horserace Betting Levy Board (HBLB) has contributed a significant sum of £31.9 million to fund British racing in the first four months of...
Mexican top flight side partners with EA Sports
Club Deportivo Guadalajara, which also goes by the nickname of Chivas, has joined with EA Sports to create digital content and promote the two...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.The car manufacturer has appeared on the front of the...
Betcris links up with Panamanian Baseball Federation
LatAm sports betting operator Betcris has added to its network of new sponsorships secured over the past year after signing a new partnership with...
Angel City FC joins National Women’s Soccer League
Newly formed side Angel City Football Club (ACFC) has confirmed that it has been accepted into the National Women’s Soccer League (NWSL).The announcement means...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...
British Touring Car Championship goes live with new Motorsport.tv channel
The British Touring Car Championship (BTCC) has launched its very own channel on Motorsport.tv, part of the Motorsport Network.The deal will allow BTCC to...
Beckham’s Guild Esports signs multi-million mystery sponsorship deal
UK gaming startup Guild Esports has penned a three-year sponsorship deal worth up to £3.6 million with an anonymous financial technology company.The business, which...
49ers select Joov as official light therapy partner
The San Francisco 49ers have joined forces with Joovv Red-Light Therapy in a unique collaboration which sees the 49ers become the first sports franchise...