McLaren adds Airwallex to growing partnership portfolio
The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season.Airwallex will provide McLaren with its suite...
DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.The...
2024 Olympics gears up with Visa & Fibank custom debit cards
Ahead of the 2024 Olympics this summer in Paris, Visa and b are collaborating to create unique debit and credit cards with the official...
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way...
A nationwide sports betting sector in Brazil has received government approval and is now set for launch. With countless bookmakers now chasing the Brazilian...
PGA TOUR Enterprises transforms players into equity holders
PGA Tour has launched PGA Tour Enterprises, a new programme that will allow players to collect equity based on career accomplishments.Collectively, players will have...
STARLUX raises California profile with LA Dodgers partnership
Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...
MLB & JTB offer hospitality packages in new multi-year partnership
Major League Baseball (MLB) has announced a new multi-year partnership with Japan-based hospitality company JTB. As part of the new deal, JTB will become the...
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
AFA adds FeedConstruct to growing sponsorship portfolio
The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct. Under the terms of the commercial agreement, FeedConstruct will become...