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Partners
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Sponsorship
Time to read: 3 min
Manchester City signs sponsorship with second Mubadala-backed firm
January 27, 2022
BREAKING
Fan Engagement
Time to read: 3 min
TikTok named as debut title partner for Women's Six Nations
January 27, 2022
BREAKING
Partners
Time to read: 2 min
Ironman heightens performance and recovery with Hyperice
January 26, 2022
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Media Rights
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Tennis Australia extends ‘compelling’ ESPN coverage
January 26, 2022
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Latest News
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NHL introduces Interwetten as official partner in Austria and Germany
January 25, 2022
00:21
BREAKING
Partners
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PMU names Antoine Griezmann as latest brand ambassador
January 25, 2022
BREAKING
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Svensk Fotboll serves Svenska Spel sponsorship extension
January 25, 2022
BREAKING
Partners
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Argentine FA links with Binance as crypto engagement deepens
January 25, 2022
BREAKING
UK
Time to read: 3 min
The Skinny Food Co establishes trio of Championship team sponsorships
January 25, 2022
BREAKING
Sponsorship
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Boodles as newest Cheltenham Gold Cup sponsor
January 25, 2022
BREAKING
Partners
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Genius Sports expands multi-sport data partnership with Betway
January 24, 2022
BREAKING
Media Rights
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Sky Sports continues to serve as home of DP World tour
January 24, 2022
BREAKING
Horse Racing
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PokerStars accelerates motorsports presence with Red Bull Racing
January 24, 2022
BREAKING
Media Rights
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Channel 4 becomes streaming home for UK Formula E fans
January 21, 2022
BREAKING
North America
Time to read: 2 min
Houston Dynamo finds first sports betting partnership in Fubo Gaming
January 21, 2022
BREAKING
Latest News
Time to read: 3 min
UFC Taps into NFTs for deeper engagement with Dapper Labs
January 21, 2022
BREAKING
Fan Engagement
Time to read: 2 min
Spurs releases 3D seat-selecting technology via Ticketmaster
January 21, 2022
BREAKING
Media Rights
Time to read: 3 min
ITV to show free-to-air Gallagher Premiership Rugby matches
January 21, 2022
UFC
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North America
Time to read: 2 min
Francis Ngannou paid half of his UFC purse in crypto
January 20, 2022
BREAKING
Partners
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Formula E calls for Copper.co to showcase digital asset technology
January 20, 2022
BREAKING
Tennis
Time to read: 2 min
Uniqlo continues commitment to wheelchair tennis in three year renewal
January 19, 2022
BREAKING
Horse Racing
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Castore introduces new e-commerce store with Silverstone
January 19, 2022
BREAKING
Fan Engagement
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Klarna unites with Chicago Bulls in fashion collaboration
January 19, 2022
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026