McLaren F1 Team to showcase OKX brand for 2024 season
Ahead of the 2024 Formula One season, the McLaren F1 Team has announced that cryptocurrency exchange OKX will feature prominently on its car livery.As...
British & Irish Lions announce major expansion for women’s rugby
The British & Irish Lions rugby union touring team has announced the addition of a women’s side for the first time in its 136-year...
Sweden strengthens sports safeguarding with IBIA MoU
The International Betting Integrity Association (IBIA) has signed its latest partnership with a betting regulator, linking with Spelinspektionen, the Swedish Gambling Inspectorate (SGA).The duo...
Rugby League Commercial & IMG announce new Super League Game
Rugby League Commercial (RLC) and IMG have announced a partnership with Voono to create a free-to-play fantasy Super League game. The game is scheduled to...
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
UEFA has sought to bolster its commercial partnerships for the Euro 2024 tournament later this year by partnering with electric car manufacturer BYD.A publicly...
Standard Liége & iDenfy partner to stamp out ticket fraud
Standard Liége has entered into a partnership with iDenfy that aims to stamp out ticket fraud by enhancing its online registration process. The football club...
Newcastle Utd records £73m loss for 2022/23 but commercial and media...
Newcastle United’s financial report has stressed great progress on-and-off the pitch, in both a sporting and commercial sense, but the group’s losses are hardly...
NHL announces Tylenol as new partner with plans to “engage fans...
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner.Tylenol, originally introduced in...
Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...