AC Milan continue to promote air quality with Clivet partnership renewal
AC Milan has announced it has renewed its partnership with air conditioning solutions company Clivet. The company will remain as the Serie A club’s Air...
Paolo Guerrero to strengthen Betsson’s LatAm expansion
Peru’s all-time record goalscorer Paolo Guerrero has become the exclusive global casino ambassador for betting operator Betsson. The global partnership aims to further strengthen Betsson’s...
Spanish Footballers Association signs integrity partnership with DGOJ
The Association of Spanish Footballers (AFE) and the Directorate-General for the Regulation of Gambling (DGOJ) have signed an agreement to fight against match-fixing.The AFE...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.Naranja...
FC Barcelona joins forces with PPDS to raise funds for vulnerable...
Philips Professional Displays (PPDS) has agreed two exciting and potentially life-changing new partnerships with footballing giants, FC Barcelona.TPV – the world’s leading supplier of...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
BLAST Premier announces GG.BET as exclusive global betting partner
Counter-Strike tournament series BLAST Premier has announced a global partnership with esports betting brand GG.BET.As the tournament’s exclusive betting partner GG.BET will be featured...
Sports Illustrated to lay off entire staff amid publisher’s termination
Decorated sports magazine Sports Illustrated has informed its staff base that it will be laying off employees that work on the publication. An email was...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...