UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.TKO...
Betsson builds up Colombia profile with Atletico Nacional deal
Sweden-based bookmaker Betsson has secured another boost to its Latin American visibility via a partnership with Colombian football club Atletico Nacional.The three-year agreement will...
Paddy Power’s Big 180 campaign hits £914k after most-watched final
Paddy Power hit a solid 180 from a marketing and social responsibility standpoint over the festive season via its highly-publicised sponsorship of the World...
David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Disruption continues as the PGA and LIV Golf merger delayed until...
The ‘historic’ day for golf that would have seen The PGA Tour and DP World Tour merge with LIV Golf has been delayed as...
International Cricket Council extends sponsorship with Coca-Cola
The International Cricket Council (ICC) has announced Coca-Cola as the exclusive non-alcohol drink beverage across all three of its tournament formats.Commencing an eight-year arrangement,...
Stake launches ‘Stake F1 Team’ in Sauber rebrand
Formula One is heading into the new year with a partner, as betting and online casino brand Stake will become the Sauber Motorsport team’s...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.A three-year arrangement, the partnership will encompass marketing...
Svenska Spel renews Swedish women’s football partnership
The partnership between the Association of Women’s Elite Football in Sweden (EFD) and Svenska Spel has been extended.Svenska Spel, a state-owned betting and gaming...