UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
MPs have been critical of the UK government’s approach to betting advertising in sports as laid out in the Gambling Act review White Paper...
William Hill makes Boxing Day debut at Aintree
888-owned bookmaker William Hill will sponsor the Boxing Day racing fixture at Liverpool’s Aintree racecourse for the first time this year.Out of the seven...
Reports: Amazon and Diamond Sports discuss investment option
Media reports suggest that Amazon has entered discussions to invest in regional sports programmer and Bally Sports operator, Diamond Sports. The Wall Street Journal quoted...
NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM.As a result, BetMGM will...
Betsson named Greek Cup sponsor in latest local marketing push
Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup.The flagship...
The Unit keeps up US expansion plans with Ohio Valley Wrestling...
Sports betting and gaming product development group The Unit has partnered with Ohio Valley Wrestling (OVW) in a social media sponsorship arrangement.The duo hope...
Manchester City signs multi-year deal with cereal franchise Kellogg’s
Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.The agreement - which covers both City’s men and women’s...
Racecourse Media Group taps Ellipse for AI data feeds to “demystify”...
Sports data and analytics provider Ellipse has landed a multi-year partnership with horse racing broadcaster Racecourse Media Group (RMG).The parent company of CricViz and...
Sauber goes for dual name sponsorship for 2024 F1 season
Formula One team Sauber has signed a sponsorship agreement with streaming platform Kick, which will join bookmaker Stake.com as a title partner.The Swiss motorsports...