Betsson named Greek Cup sponsor in latest local marketing push
Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup.The flagship...
The Unit keeps up US expansion plans with Ohio Valley Wrestling...
Sports betting and gaming product development group The Unit has partnered with Ohio Valley Wrestling (OVW) in a social media sponsorship arrangement.The duo hope...
Manchester City signs multi-year deal with cereal franchise Kellogg’s
Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.The agreement - which covers both City’s men and women’s...
Racecourse Media Group taps Ellipse for AI data feeds to “demystify”...
Sports data and analytics provider Ellipse has landed a multi-year partnership with horse racing broadcaster Racecourse Media Group (RMG).The parent company of CricViz and...
Sauber goes for dual name sponsorship for 2024 F1 season
Formula One team Sauber has signed a sponsorship agreement with streaming platform Kick, which will join bookmaker Stake.com as a title partner.The Swiss motorsports...
IMG takes up media rights distribution duties for CAF’s football schedule
International sports and events company IMG has signed a new partnership with the Confédération Africaine de Football (CAF) to distribute the exclusive media rights...
Sportradar signed as data integrity partner of ATP
Sportradar has signed a multi-year agreement with Tennis Data Innovations (TDI) - the investment vehicle of ATP and ATP Media - that ensures the...
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership
Zlatan Ibrahimović has once again crossed paths with AC Milan after being welcomed as the latest Operating Partner at sports investment fund RedBird Capital.Ibrahimović’s...
Stats Perform extends WTA data rights deal until 2030
Stats Perform has extended its landmark data agreement with the WTA Tour for at least until the end of the decade. Thanks to the extension,...
Ringier and DPG announce joint venture to tackle Dutch sports media...
Ringier Sports Media Group AG (RSMG) and DPG Media Group have established a new joint entity that will target advancements in the Dutch sports...