Leeds United confirms takeover by 49ers Enterprises
Championship side Leeds United has announced that it is now under the ownership of sports properties investor 49ers Enterprises.More details on the deal revealed...
Chelsea to educate youth on finance as part of US summer...
Chelsea FC has partnered with analytics software provider FICO to launch several education initiatives aiming to increase financial literacy among children. The partnership comes as...
Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita. Under...
The esports report – Court rules against FTC’s Microsoft Activision Blizzard...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the latest...
AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
NFL and Genius Sports extend sports betting data deal until 2028
The NFL and sports data company Genius Sports have reached an agreement to extend their pre-existing deal until the end of the 2027-28 season. Genius...
La Liga signs “revolutionary” five-year deal with EA
La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution...
Blackpool FC names LeoVegas as new front-of-shirt sponsor
Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season. As the club’s new Principal Partner, LeoVegas will...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...