U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
NFL and Genius Sports extend sports betting data deal until 2028
The NFL and sports data company Genius Sports have reached an agreement to extend their pre-existing deal until the end of the 2027-28 season. Genius...
La Liga signs “revolutionary” five-year deal with EA
La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution...
Blackpool FC names LeoVegas as new front-of-shirt sponsor
Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season. As the club’s new Principal Partner, LeoVegas will...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
FC Barcelona and PRIME Hydration sign multi-year deal
FC Barcelona has signed PRIME as the club’s Official Hydration Partner for the next three seasons. Starting this month, the deal secures PRIME additional visibility...
Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
Top Polish football club Raków Częstochowa has secured a two-year partnership with crypto platform Zondacrypto.Through the partnership, Raków fans will be familiarised with Zondacrypto’s...
Manchester City propels OKX partnership with first team sleeve deal
Manchester City has deepened its partnership with crypto exchange platform OKX by placing the crypto firm’s logo on its first teams’ sleeves.The OKX logo...
RSC Anderlecht nets Napoleon Sports sleeve sponsorship
RSC Anderlecht has signed a partnership with Napoleon Sports covering the next four seasons. The Belgian Pro League team will give the online casino visibility...