Logan Paul’s Prime continues sponsorship push with Haaland
Manchester City forward Erling Haaland has become the latest face of PRIME Hydration - the beverage line launched by media personalities Logan Paul and...
Juventus taps into growth of women’s football with new partnership
Juventus FC has announced female lifestyle magazine Fem as the new front-of-shirt sponsor of its women’s team.News about the partnership was announced just ahead...
Ronaldo takes a trip down the multiverse in new Betfair ad
Brazilian football legend Ronaldo Naźario featured in Betfair’s latest marketing campaign in a video briefly documenting the player’s life and what could have been. The...
Newcastle United lands Sportsbet.io collaboration
Newcastle United has announced a multi-year collaboration with Sportsbet.io, expanding its group of partners in a new era for the club.Sportsbet.io, part of Yolo...
Neymar makes move into equestrian with Horse Team
Brazilian football icon Neymar Jr. is joining forces with Portuguese equestrian business group Horse Team in what has been described as a “historic” moment...
Mastercard named headline sponsor of ICC Cricket World Cup
The International Cricket Council (ICC) has announced that Mastercard has become the global partner for the 2023 Men’s Cricket World Cup. Set to take place...
Soccer Supplement to continue providing Crystal Palace with sports nutrients
Crystal Palace has announced it will continue working with sports nutrition company Soccer Supplement to enhance its players’ performances. The Premier League club will once...
Midea nets Erling Haaland brand ambassador deal
Manchester City striker, Erling Haaland, has been announced as an official global ambassador of Midea, the home appliances producer.It’s a move that strengthens the...
Fulham FC enlists Ebury as the club’s official FX partner
Premier League side Fulham FC has announced financial solutions firm Ebury as the club’s official FX transfer partner for the next four seasons. Ebury will...
WINBET renews front-of-shirt deal with Botev Plovdiv
WINBET has announced that it has renewed its partnership with Bulgarian First League club Botev Plovdiv. Both entities first began working together four years ago...