Luis Figo strengthens role as Digitain Ambassador
To mark the first year anniversary of Luis Figo becoming Brand Ambassador for sports betting firm Digitain, the Portuguese football legend visited the company’s...
Newcastle United and Adidas reunite for the first time in over...
From the 2024-25 season onwards, Adidas will become the official kit partner of Newcastle United for the first time since 2010. The news was revealed...
Hisense dials in to EURO 2024 extension
The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor.It will mark the third consecutive...
Arsenal announces new collaboration with Betway
Betway has been announced as the official global betting partner of Arsenal, as the Gunners prepare for a return to the Champions League.The multi-year agreement...
Burnley FC continues to expand sponsorship portfolio with Web3 venture
Burnley FC has continued the expansion of its portfolio of partners, announcing a new collaboration with Web3 financial platform Uphold.As a result of the...
EPCR names Investec as rugby title sponsor of the Champions Cup
The European Professional Club Rugby (EPCR) has unveiled bank and wealth management firm Investec as the official title partner of the Champions Cup rugby...
Women’s Eredivisie increases coverage with Toto partnership
The Dutch Lottery body Nederlandse Loterij has revealed that its subsidiary sports betting brand Toto is now a principal partner of the Azerion Women’s...
Kaiyun Sports revealed as front-of-shirt partner of Nottingham Forest
Premier League side Nottingham Forest has unveiled a two-year partnership with Asian sportsbook provider Kaiyun Sports.As part of the front-of-shirt deal, the Kaiyun Sports...
ZAKSA celebrate STS as new sponsor ahead of Poland’s volleyball season
Polish bookmaker STS has been revealed as the latest sponsor of Polish volleyball team Grupa Azoty ZAKSA Kędzierzyn-Koźlea.The three-time Champions League cup holders and...
Southampton FC nets new sleeve sponsorship
Southampton FC has revealed its new official sleeve partnership with Hampshire-based freight shipping company Mairon Freight UK. With over 25 years of experience in the...