AFA signs trading platform XTrend as new regional sponsor
The Argentine Football Association (AFA) has signed a partnership deal with forex broker XTrend to become a regional sponsor of the country's national team.This...
Leicester City and Parimatch look forward to building on success in...
Former Premier League and FA Cup winners Leicester City has renewed a collaboration with online gambling operator Parimatch. The Gibraltar-based operator will remain as the...
Swindon Town FC partners with QuinnBet
League Two side Swindon Town FC has inked a new collaboration with QuinnBet.This latest partnership will see the igaming operator become the designated official...
Iga Swiatek becomes Visa ambassador to help fund charitable efforts
Three time women’s grand slam winner Iga Swiatek has become the latest Visa ambassador to help support her philanthropic and financial literacy efforts.The global...
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism
Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...
Tottenham names AstroPay as club’s official payments partner
Tottenham Hotspur has announced payment company AstroPay as the club’s official payment partner which will include payment-orientated benefits for fans. Selected due to its range...
La Liga and Globant enlist Microsoft’s AI to transform the league
Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations.The...
Manchester United gets smart with latest collaboration
The strengthening of Manchester United’s sponsorship portfolio has continued with the club entering into a new partnership with Paul Smith.The deal means that the...
Jackpocket enters Massachusetts stage with “historic” Red Sox deal
Major League Baseball (MLB) team Boston Red Sox has signed a multi-year partnership with US lottery app, Jackpocket. As part of the deal, Jackpocket becomes...
Unibet seals multi-million pound deal to remain Champion Hurdle sponsor
Betting firm Unibet has agreed to extend its headline sponsorship of the Unibet Champion Hurdle for five more years in a multi-million pound deal...