Liga Portugal announces Betclic as Bwin replacement for title sponsorship rights
Liga Portugal has announced that sports betting firm Betclic is now the official title sponsor of the Portuguese top-flight football competition as Bwin moves...
The esports report – Court rules against FTC’s Microsoft Activision Blizzard...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the latest...
Inter Milan and Nike extend 25-year partnership
Serie A club Internazionale has announced the extension of its apparel deal with Nike as it remains one of football’s longest running global partnerships. Since...
AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...
Pepsi to provide unique gaming experience with EA Sports FC
The popular and successful EA Sports football video game, now being branded as ‘EA Sports FC’, has launched a new multi-year partnership with PepsiCo. Pepsi...
Paddy Power ‘hits the bullseye’ as PDC World Championship sponsor
The 2024 PDC World Darts Championship, held at the famous Alexandra Palace, will be sponsored by Paddy Power after the Irish bookmaker announced it...
Chelsea release 2023-24 kit without front-of-shirt sponsor
After weeks of searching for a new front-of-shirt sponsor, Chelsea FC unveiled a new home shirt for the 2023-24 Premier League without a sponsor....
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.The deal will focus on developing the US...
iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships
Much anticipated regulatory framework for the Brazilian gambling sector is set to evolve how the country looks at sports sponsorships, according to the iGamingDaily...
UFC touches gloves with bet365 for a third consecutive year
UFC has extended its partnership with online sports betting firm bet365 for a third consecutive year in the UK and Ireland. As part of the...