NFL and Genius Sports extend sports betting data deal until 2028
The NFL and sports data company Genius Sports have reached an agreement to extend their pre-existing deal until the end of the 2027-28 season. Genius...
La Liga signs “revolutionary” five-year deal with EA
La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution...
Blackpool FC names LeoVegas as new front-of-shirt sponsor
Blackpool FC has signed a new front-of-shirt sponsorship deal with LeoVegas Group ahead of the 2023/24 season. As the club’s new Principal Partner, LeoVegas will...
Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
Major League Baseball (MLB) side The Cleveland Guardians have announced their first sleeve partnership with Ohio-based Marathon Petroleum Corporation (MPC).As part of the deal,...
Chelsea-Stake deal now off amid fan backlash
Chelsea FC’s touted front-of-shirt sponsorship deal with online casino Stake.com is reportedly off following public scrutiny from the club’s supporter’s trust.The Premier League club...
West Ham signs with eToro to grow women’s football in the...
West Ham United has signed a new partnership with online trading platform eToro that will boost the club’s both men’s and women’s teams. The deal...
Manchester City enlists Asahi Super Dry as new training kit partner
Manchester City has announced Asahi ‘Super Dry 0,0%’ as the club’s new training kit sponsor for the 2023-24 season. By becoming City’s official training kit...
FC Barcelona and PRIME Hydration sign multi-year deal
FC Barcelona has signed PRIME as the club’s Official Hydration Partner for the next three seasons. Starting this month, the deal secures PRIME additional visibility...
Dream11 becomes lead sponsor of Indian cricket
As the popularity of fantasy sports continues to grow amongst Indian cricket fans, the Board of Control for Cricket in India (BCCI) has confirmed...
Nottingham Forest extends E.ON deal ahead of 2023-24 season
Nottingham Forest has announced that electrical utility services firm E.ON has become the club’s official training wear partner for the upcoming 2023-24 Premier League...