F1’s surge in popularity emblematic of its teams 276% valuation rise
A recent Forbes report has revealed that the average valuation of a Formula One team has skyrocketed to $1.88bn, an impressive 276% increase from...
Premier League links with Destination Sport Group for Summer Series
The Premier League has announced a new collaboration with sports travel specialists Destination Sport Group as the official travel management provider for its Summer...
US Soccer agrees to extend Visa partnership ahead of Women’s World...
The US Soccer Federation (USSF) and Visa have announced a renewed partnership that will see the card network giant remain as the exclusive payment...
7777 gaming to appear as shirt sponsor for Dinamo Bucuresti
Dinamo Bucuresti has announced that gaming platform 7777 gaming will feature on its shirts as a sponsor for the next Liga I campaign. As per...
AC Milan scores new sleeve sponsor for upcoming Serie A season
AC Milan has united with MSC Cruises as the firm becomes the Principal Partner and the Official Sleeve Partner of the Rossoneri.The deal will...
NHL and MVP Index set to enhance DED advertisement
The National Hockey League (NHL) has announced MVP Index as its strategic partner for valuation and asset measurement for the League's Digitally Enhanced Dasherboards...
Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita. Under...
NordicBet maintains Danish 1. Division naming rights
NordicBet - a subsidiary of sports betting operator Betsson - has secured a title rights extension to Denmark’s 1. Division.The Danish football league second...
Ayr Racecourse confirms Virgin Bet extension
Ayr Racecourse has confirmed that Virgin Bet will continue as sponsor of the Ayr Gold Cup for a third consecutive year.The Virgin Bet Ayr...
Betway picks up title sponsorship rights for inaugural MLC season
Sports betting operator Betway has been announced as the official title sponsor of the inaugural US Major League Cricket (MLC) season. Under the terms of...