Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita. Under...
NordicBet maintains Danish 1. Division naming rights
NordicBet - a subsidiary of sports betting operator Betsson - has secured a title rights extension to Denmark’s 1. Division.The Danish football league second...
Ayr Racecourse confirms Virgin Bet extension
Ayr Racecourse has confirmed that Virgin Bet will continue as sponsor of the Ayr Gold Cup for a third consecutive year.The Virgin Bet Ayr...
Betway picks up title sponsorship rights for inaugural MLC season
Sports betting operator Betway has been announced as the official title sponsor of the inaugural US Major League Cricket (MLC) season. Under the terms of...
Liga Portugal announces Betclic as Bwin replacement for title sponsorship rights
Liga Portugal has announced that sports betting firm Betclic is now the official title sponsor of the Portuguese top-flight football competition as Bwin moves...
The esports report – Court rules against FTC’s Microsoft Activision Blizzard...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the latest...
Inter Milan and Nike extend 25-year partnership
Serie A club Internazionale has announced the extension of its apparel deal with Nike as it remains one of football’s longest running global partnerships. Since...
AC Milan extends BMW partnership to focus on sustainability
AC Milan has renewed its partnership with the Italian branch of car manufacturer BMW Group.The initial deal was brokered back in 2021, with BMW...
Pepsi to provide unique gaming experience with EA Sports FC
The popular and successful EA Sports football video game, now being branded as ‘EA Sports FC’, has launched a new multi-year partnership with PepsiCo. Pepsi...
Paddy Power ‘hits the bullseye’ as PDC World Championship sponsor
The 2024 PDC World Darts Championship, held at the famous Alexandra Palace, will be sponsored by Paddy Power after the Irish bookmaker announced it...