Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...
IOC not driven by public opinion despite ‘conflicted’ sponsor
The International Olympic Committee (IOC) has reiterated that the upcoming Tokyo 2020 Olympic Games will not be derailed by public opposition, despite facing growing...
Leading golf authority links with BetMGM for LPGA partnership
The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the...
Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs
The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...
Broadcasters face calls for ban on Euro 2020 betting adverts
Broadcasters and media outlets screening this year’s rescheduled 2020 UEFA European Championships have received calls for the suspension of gambling advertisements during this summer’s...
ECB losses plummet to £16.1 million amid pandemic
The England and Wales Cricket Board (ECB) was hit by a loss of £16.1 million for the financial year ending 31 January 2021 as...
Surrey CCC links with Betway for sporting sponsorship
Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner.The collaboration will include Kia Oval venue branding...
Everton designates Sokin as global payments partner
Everton FC has named fintech Sokin as the Premier League club’s new official global payments partner.Under the terms of the multi-year agreement, Sokin will...
Verizon teams with Oak View Group for in-stadium solutions
Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...